JB Mauney Net Worth 2025: A Comprehensive Analysis of the Bull Riding Legend’s Wealth

When it comes to bull riding, few names command as much respect and admiration as JB Mauney. Known for his fearless approach, unparalleled skill, and sheer determination, Mauney has carved out a legacy that extends far beyond the rodeo arena. 

JB Mauney Net Worth 2025 A Comprehensive Analysis of the Bull Riding Legend's Wealth

His career is a testament to grit and success, which is reflected in his impressive financial achievements. So, how much is JB Mauney worth, and what are the driving forces behind his wealth?

As of 2025, JB Mauney’s net worth is estimated to be between $6 million and $8 million, making him one of the most successful bull riders in history. This article delves into every aspect of JB Mauney’s financial journey, exploring the sources of his income, his career milestones, and the factors contributing to his immense success.

Detailed Table of JB Mauney’s Financial and Personal Details

CategoryDetails
Full NameJames Burton “JB” Mauney
NicknameJB
Date of BirthJanuary 9, 1987
Age (as of 2025)38 years old
Place of BirthCharlotte, North Carolina, USA
Current ResidenceStephenville, Texas, USA
NationalityAmerican
EthnicityWhite
Height5’10” (178 cm)
Weight140 lbs (64 kg)
Marital StatusMarried
SpouseSamantha Lyne
ChildrenTwo
ProfessionRetired Rodeo Cowboy, Rodeo Coach
Net Worth (2025)$6 million – $8 million
Career Earnings$7,419,475
Primary Income SourcesRodeo prize money, endorsements, merchandise sales, coaching, media collaborations
SponsorshipsMonster Energy, YETI, Bullkelp Bedrolls, WSM Auctioneers
Merchandise RevenueEstimated $500,000+
Coaching RoleHead Coach, Oklahoma Wildcatters
Coaching SalaryEstimated $150,000 annually
Media CollaborationsEstimated $300,000+
Social Media PresenceActive on Instagram (@jbmauneyxv) and Facebook (@JB Mauney)

Breakdown of Rodeo Achievements

AchievementDetails
PBR Rookie of the Year2006
PBR World Championships2013, 2015
Highest Annual Earnings$1.385 million in 2013
Lifetime Earnings$7,419,475
Notable Bulls ConqueredBushwacker, Asteroid
Retirement Year2023
Reason for RetirementNeck injury sustained during a PRCA ProRodeo event

Assets and Property

Asset TypeDetails
ResidenceRanch in Stephenville, Texas
Vehicles OwnedMultiple vehicles including a Ford F-150 and a custom trailer for bull riding gear
Estimated Value of Vehicles$150,000+

Sponsorships and Endorsements

BrandRole
Monster EnergyOfficial sponsor since 2013
YETIAmbassador since 2015
Bullkelp BedrollsProduct collaborations
WSM AuctioneersBrand promotions

Personal Interests and Hobbies

Hobby/InterestDetails
RanchingManages his ranch in Stephenville, Texas
Family TimeEnjoys spending time with his wife and two children
Mentoring Young RidersActively involved in coaching and mentoring the next generation of bull riders

JB Mauney’s Career: A Legendary Journey

James Burton “JB” Mauney began his professional bull riding career in 2005. Over an 18-year span, he rose to fame as a two-time PBR World Champion (2013 and 2015) and became a household name in the rodeo world. 

His career is a remarkable tale of perseverance, as he consistently competed against the toughest bulls and emerged victorious, often setting records that remain unbroken.

Key Milestones

  • 2006: Earned the title of PBR Rookie of the Year.
  • 2013 & 2015: Crowned PBR World Champion.
  • $7.4 Million+ Career Earnings: The highest of any bull rider in history.
  • Notable rides include conquering legendary bulls like Bushwacker and Asteroid, solidifying his status as one of the sport’s greats.

Records and Achievements

  • Mauney is the first and only bull rider to surpass $7 million in career earnings.
  • Known for his fearless approach, Mauney’s ability to ride the most challenging bulls in the sport has earned him a place among the all-time greats.

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How JB Mauney Built His Net Worth

JB Mauney’s net worth is a culmination of his earnings from various avenues, each contributing significantly to his overall wealth. Let’s explore these sources in detail:

1. Rodeo Prize Money

The foundation of Mauney’s wealth lies in his competition winnings. Over his career, he consistently ranked among the top earners in bull riding, with highlights such as:

  • 2013 PBR World Championship: Earned $1.385 million.
  • 2015 PBR World Championship: Secured $1.19 million.
  • Annual Earnings: During his peak years, Mauney’s yearly earnings ranged between $200,000 and $770,000.

2. Endorsements and Sponsorships

Mauney’s association with high-profile brands significantly boosted his income. Key sponsorship deals include:

  • Monster Energy: Official sponsor since 2013.
  • YETI: Mauney became a YETI ambassador in 2015, aligning with the brand’s rugged and adventurous image.

These endorsements not only provided substantial financial support but also elevated his public profile, making him a sought-after figure in the rodeo community.

3. Coaching and Training

After retiring from competitive bull riding in 2023, Mauney transitioned to coaching. He currently serves as the head coach for the Oklahoma Wildcatters, a team in the PBR Team Series. This role ensures a steady income while allowing him to share his expertise with the next generation of bull riders.

4. Merchandise Sales

Mauney’s popularity has translated into a successful merchandise business. Products such as t-shirts, hoodies, posters, and stickers bearing his name and image are sold through platforms like Amazon and Redbubble, generating a consistent revenue stream.

5. Media and Advertising

With a substantial social media following, Mauney leverages his online presence to collaborate with brands for advertising campaigns. His endorsements include products from Monster Energy, Bullkelp Bedrolls, and WSM Auctioneers.

A Financial Breakdown: JB Mauney’s Earnings

SourceEarnings
Rodeo Prize Money$7,419,475
Sponsorship Deals$1,000,000+ (est.)
Merchandise Sales$500,000+ (est.)
Coaching Salary$150,000/year (est.)
Media Collaborations$300,000+ (est.)

The Personal Side of JB Mauney

Beyond his professional achievements, JB Mauney is a family man with a strong connection to his roots.

Early Life

  • Born: January 9, 1987, in Charlotte, North Carolina.
  • Raised: Grew up riding bulls from a young age, inspired by the rodeo culture around him.

Family and Residence

  • Residence: Currently resides in Stephenville, Texas, with his wife, Samantha Lyne, and their two children.
  • Mauney balances his professional commitments with time spent on his ranch, embracing a quieter life post-retirement.

JB Mauney’s Transition to Coaching

In 2025, Mauney took on the role of head coach for the Oklahoma Wildcatters. This position allows him to stay connected to the sport he loves while mentoring young talent. His experience and knowledge make him an invaluable asset to the team, further solidifying his legacy in the rodeo world.

Final Thoughts

JB Mauney’s net worth reflects a career defined by hard work, resilience, and strategic decision-making. From record-breaking earnings to his transition into coaching, Mauney continues to inspire fans and aspiring athletes alike. 

His story is a powerful reminder of the rewards that come from unwavering dedication and passion for one’s craft. As a true legend of bull riding, JB Mauney’s legacy will undoubtedly endure for generations to come.

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Frequently Asked Questions

What is JB Mauney’s net worth?

As of 2025, JB Mauney’s net worth is estimated to be between $6 million and $8 million.

How much has JB Mauney earned in his career?

Mauney has earned over $7.4 million in career prize money, making him the highest-paid bull rider in history.

What is JB Mauney doing now?

Post-retirement, Mauney serves as the head coach of the Oklahoma Wildcatters in the PBR Team Series and remains active in the rodeo community.

How did JB Mauney become so successful?

Mauney’s success can be attributed to his fearless approach, strategic endorsements, and ability to connect with fans through his authenticity and dedication to the sport.

What safety gear did JB Mauney rely on during his bull riding career?

JB Mauney initially wore a helmet during his early bull riding years for head protection but later transitioned to using a cowboy hat, a move that became part of his signature style. He also used protective vests and spurs designed for bull riding, essential for reducing injury risks while maintaining performance.

How does JB Mauney’s ranch in Stephenville, Texas, contribute to his lifestyle and income?

JB Mauney’s ranch in Stephenville, Texas, serves both as a family residence and a functional property. It is equipped to support livestock and offers space for mentoring and training young bull riders, aligning with his post-retirement focus on coaching and ranching.

What is the significance of JB Mauney’s association with Bushwacker in his career?

One of JB Mauney’s most notable achievements was successfully riding the legendary bull Bushwacker, known for its difficulty. This feat not only elevated his reputation as a fearless competitor but also became a defining moment in professional bull riding history.

How does JB Mauney manage his public image and fan engagement?

JB Mauney actively manages his public image through his social media platforms, including Instagram and Facebook. He engages with fans by sharing personal milestones, professional updates, and collaborations with sponsors like Monster Energy and YETI.

What were the primary factors that led to JB Mauney’s retirement in 2023?

JB Mauney retired in 2023 following a severe neck injury sustained during a PRCA ProRodeo event. The injury required extensive surgery involving rods and screws, leading him to prioritize his long-term health and transition to coaching and mentoring.

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